No one could’ve predicted a day where social distancing and quarantine would be a way of life.  Zoom and social media live streams have become our best friends to embrace the outside world. Virtual conferencing platforms are helping us not feel alone and secluded.  Once this is done, I think we all have a new appreciation for hugs and quality time.  

Social distancing has played a major role in the desire to connect and mental health.  According to Rebecca Doglin article How to Survive Social Distancing on Pyscom, “Social distancing—even the phrase sounds dire. Step away from other people. And now we have at least two more weeks of it. While Americans haven’t been accused of being the most effusive culture on the planet, we do at least like to be near other people. Humans are social animals after all. We’re evolutionarily wired for proximity to each other. So, these new protocols (staying six feet apart, voluntarily quarantining as much as possible) are necessary, but may not be natural.  Even when you’re totally healthy, not having social interactions can hurt both your physical and mental wellbeing. Studies have shown loneliness can lead to diabetes, autoimmune disorders (rheumatoid arthritis and lupus), and cardiovascular diseases. If you’re already prone to depression, anxiety, and loneliness, you’re hit even harder. And that’s when life is normal, not in the current coronavirus culture.”

The property management industry has faced numerous challenges and obstacles within the COVID19.  In a season when pool parties and outdoor event plans are starting to happen, we are forced to be creative in ways to communicate and engage others.  Properties are finding ways to use their outside spaces, social media, and virtual communities to stay connected.

Are you starting to explore virtual services through social media?

Are you debating on hosting on Instagram or Zoom?

You will learn how to properly execute a resident event virtually.  Let’s get started!


In the past, properties could rely on a social media post or concierge reminding the residents.  All management offices have removed face to face interactions. This is a major challenge to making residents aware.  When hosting a virtual event, do keep in mind that regular advertising methods have to be adjusted. It may require a few printed flyers at key areas or postcard-sized flyers slide under the doors.  Do not get discouraged if your first event is low attendance. As residents adjust to virtual engagement, it may take a few tries to get it to stick. Our “Creating Community in Crisis” provides some options to apply within residential communities ranging from apartments to housing associations. 


In my opinion, the best way to host an event is through Zoom.  I’ve been watching free concerts and live recordings on social media.  It’s been a fantastic experience and a break from TV. Yet, it doesn’t help to feel connected or a part of a community.  The reason for resident events isn’t to just have something on the calendar. The purpose is to create community and impacting residents in a positive way to maintain retention.  Relationships are not built through live streams. Property managers have a perfect opportunity to impact their community positively. It may not be an easy opportunity for every community to succeed.  I love Zoom to create a space for people to engage with others and see faces.  


I’ve been loving the opportunity to explore creativity within the virtual space.  The variety allows management to create unique bonds within their property. In the past, it could be a challenge to do individual hobby clubs and meetups.  I do encourage you to explore hosting a virtual book club or craft events. Not sure what type of club to start? Try a poll on social media! You will be surprised what will peak interest.  The relationships built from the clubs/meetups have the ability to surpass COVID19 and social distancing. Do not allow these moments to pass. Our Lifestyle series touches on gardening to parenting groups.

I hope the above tips help with creating your virtual community.  Connection is king in this season. The more residents feel supported in a challenging time, the better a return in renewals and relationships.  Virtual events are shaping our bonds in adversity.

For more help, check out our monthly webinars to discuss ideas and concepts for creating community within social distancing.  Our upcoming webinar is open for FREE.

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