In 2019, social media is one of the top 5 ways to increase brand visibility and market. Some people love
Facebook, Instagram, and Snapchat. Others love Tic Toc and Linkedin. The key to promoting on social
media is clarity on your target audience.
There’s not a short cut on understanding your audience. Don’t waste your time creating great pictures
and content marketed to the wrong clientele. The content quality with the wrong focus will not produce
the desired results. Lastly, you should have a clear goal for your marketing. Once you know your target market, you can start becoming a marketing genius!
We have 3 tips to get your social media with more visibility:
1. Run “A Tag To Enter” Giveaway – Great giveaways will offer proper promotion. The follow-ups
are necessary components for “A tag to enter” giveaway. The prize is the wood, the promotion
is the match and the follow up is the igniter. The prize can only peak interest. Proper
promotion can create buzz and interest in the community. The giveaway will become a
massive hit with proper follow up on the tags or hashtag use. Share the tags on your stories or
social media feed.
2. Post Resident Generated Content – Everyone likes to be recognized or given a shout out. Once
every two weeks, check the community geotags on social media. Feature a post or two as “living
at _” recognizing a resident. Or try to do a “best of _” contest featuring photos taken at the
property.
3. Post at High Visibility Times – I know! I know! It seems like a simple and common-sense secret.
Have you been guilty of posting to just get it done? Pull up a picture, write something quick and
post content to scratch social media post off your to do! Timing is everything with social media.
If your target client is active from 6-8pm, its best to post at that time. If your target client
watches Instagram at lunch, its best to post at that time.
How do would you rank your social media presence on a scale of 1 to 10? Do you feel your residents are
connected to your content? Comment below and let us know. We look forward to hearing from you.
You can also send us an email
Other resources:
How To Get More Likes In 2019 (https://youtu.be/kgBrSTCHawA)
Instagram Features You Probably Don’t Know Exist (https://youtu.be/qsxBTGFreFo)